B2C Full Contact
Specifications
Release: May 1, 2024
Version: 2.6.0
Size: 19.7 G (.csv), 23.1 G (parquet)
Update Freq: Monthly
Data Schema, Counts, and Fill Rates
| Feature | Description | Counts | Fill Rate |
|---|---|---|---|
| up_id | Universal Person ID. This is a unique identifier assigned to a person, linking all business and consumer information to a single individual. The up_id, along with the company_id, are primary keys throughout the co-op data files. | 254,178,384 | 100% |
| first_name | First name of the person in this record. | 254,178,384 | 100% |
| last_name | Last name of the person in this record. | 254,178,384 | 100% |
| personal_emails | The primary personal email observed for this person record. | 214,515,302 | 84% |
| additional_personal_emails | Any additional personal emails associated with this person, excluding any emails previously reported as invalid. Stored as a comma-separated array. | 51,433,969 | 20% |
| personal_address | Where this person lives. | 233,887,719 | 92% |
| personal_address_2 | Where this person lives. | 36,066,529 | 14% |
| personal_city | The city in which this person resides. | 253,593,671 | 100% |
| personal_state | The upper-case standard abbreviation for the person's home state. This field will contain 50 US states + Washington D.C. Please see professional_state and company_state for other state data. | 253,778,012 | 100% |
| personal_zip | The 5-digit US zip code for the person's home address. | 245,272,309 | 96% |
| personal_zip4 | The 4-digit extension the person's home zip code. | 179,837,381 | 71% |
| latitude | The latitude associated with the person's personal address. | 0 | 0% |
| longitude | The longitude associated with the person's personal address. | 0 | 0% |
| mobile_phone | Mobile number uniquely associated with this person, regardless of business or personal association. | 149,500,182 | 59% |
| personal_phone | The non-mobile, non business related telephone number for this person. | 119,571,914 | 47% |
| dpv_code | Delivery Point Validation (DPV) is a form of address validation designed by the USPS to ensure that an address can receive mail. USPS address reference data set includes DPV data. Null values indicate unknown. | 193,551,280 | 76% |
| gender | Gender of the person (M/F/U). | 249,387,680 | 98% |
| age_range | The age range this contact fits within. The ranges are industry standard demographic ordinal values, and can be found here. Null values indicate unknown. | 205,979,425 | 81% |
| married | If the person is married, the value will be 'Y'. Blank values represent unknown. | 123,143,190 | 48% |
| children | Indicates if the person associated with this record has children. Values are 'Y', 'N', or NULL. Null values indicate unknown. | 101,484,756 | 40% |
| income_range | The income of this person, mapped to industry standard demographic ranges. Link is to the mapping ranges. Null values indicate unknown. | 148,973,627 | 59% |
| net_worth | Estimate of a households total financial assets minus liabilities, reported within industry standard demographic ranges. Link is the range table. Null values indicate unknown. | 130,642,786 | 51% |
| homeowner | Reports if the person in this record is a homeowner. Null values represent 'unknown'. | 147,165,704 | 58% |
| personal_emails_validation_status | The validation status of the associated personal email, 'Valid' indicates the email has been validated, a null value represents unknown. | 171,217,372 | 67% |
| personal_emails_last_seen | The UNIX timestamp of the last validation observation of this personal email. via validation or other verifiable data. Null values indicate that no data is available. | 171,217,372 | 67% |
Updated 7 days ago
What’s Next
For additional information, please see the release notes linked below.