MAID-HEM
Specifications
Release: April 23, 2024
Version: 2.30.0
Size: 2.2 T (.csv), 3.6 T (parquet)
Update Freq: Monthly
Key Feature Trends
Data Schema, Counts, and Fill Rates
| Feature | Description | Counts | Fill Rate |
|---|---|---|---|
| maid | Mobile Ad ID that can be used to resolve identity and in-market traffic. MAIDs come in 2 flavors; Apple and Android. Apple IDs (IDFA) specifically attributed to iOS are formatted as all UPPERCASE, while Android (aaid) and other IDs are formatted as lowercase. | 25,608,769,774 | 100% |
| maid_hem_last_seen | The date by which the MAID/HEM pair was last seen in our data flows. This date should be updated to the latest date when processing any incoming dataset. Dates should be formatted in Epoch time. | 25,608,769,774 | 100% |
| sha256_lc_hem | The most observed Sha256 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching. | 19,149,378,331 | 75% |
| md5_lc_hem | md5 lowercase HEM (Hashed EMail) for the purpose of matching and identity management. | 24,504,397,838 | 96% |
| sha1_lc_hem | The most observed Sha1 lowercase Hashed EMail (HEM) for this person. Used for identity management and file matching. | 18,183,871,708 | 71% |
| maid_platform | The OS platform associated with the MAID based on the structure of the MAID itself. Values are: 'android', 'ios'. | 25,608,769,774 | 100% |
Updated 7 days ago
What’s Next
For additional information, please see the release notes linked below.